Business of the Day

We are promoting our member's on our Facebook pages. If you are a member, be on the lookout for your business to be the next Business of the Day! 

The Real Value of Joining a Chamber of Commerce

A Research Study by The Schapiro Group

* When consumers know that a small business is a member of the chamber of commerce, they are 44% more likely to think favorably of it and 63% more likely to purchase goods or services from the company in the future.

* Most consumers (59%) think that being active in the local chamber of commerce is an effective business strategy overall. It is 29% more effective, however, for communicating to consumers that a company uses good business practices and 26% more effective for communicating that a business is reputable. 

* If a company shows that it is highly involved in its local chamber (e.g., sits on the chamber board), consumers are 12% more likely to think that its products stack up better against its competition. 

* When a consumer thinks that a company's products stack up better against the competition because

the company is highly involved in its local chamber of commerce, it is because he or she infers that

the company is trustworthy, involved in the community, and is an industry leader.

* When consumers know that a restaurant franchise is a member of the chamber of commerce, they are

40% more likely to eat at the franchise in the next few months.

* When consumers know that an insurance company is a member of the chamber of commerce, they

are 43% more likely to consider buying insurance from it.